CMO-led
The commercial core of every engagement. Audits the full revenue system, rebuilds GTM infrastructure, and deploys scalable demand generation — with a fractional CMO embedded inside the business for hands-on execution, not just strategy.
- Growth audit
- GTM strategy & execution
- Demand generation
- Embedded Fractional CMO
- Revenue system build
Attorneys in Charge
FAQs
How does this protect LPs from overpaying for a growth story that doesn't materialise?
We audit the revenue system before capital is deployed — validating GTM assumptions, pricing integrity, churn drivers, and CAC against what the seller claims. If the growth story doesn't hold up, you know before the LOI, not after the close.
Can this be engaged pre-LOI and what does an LP receive from it?
Yes, and this is where LP value is highest. Pre-LOI engagement produces a 100-day growth roadmap: the three to five highest-leverage revenue interventions with estimated impact and execution cost. LPs receive this as part of the deal package, it replaces revenue projections with an operator-built execution plan.
How does revenue growth translate to exit multiple for co-investors?
In lower middle-market acquisitions, consistent revenue growth is the single biggest driver of multiple expansion at exit. A business growing at 15–20% annually exits at a meaningfully higher multiple than the same business growing at 5%. The CMO engagement is not a marketing cost, it is the primary mechanism for expanding the exit multiple LPs are underwriting to.
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No pressure. Just aligned goals, smart growth, and real execution.