Managing Director
Roger M.
Roger is the Founder and Managing Director of Belegaer Capital, where he leads the firm’s acquisition strategy and post-acquisition operations. With 15+ years of experience in performance marketing, digital transformation, and strategic growth, Roger brings a rare operator’s edge to private equity.
He specializes in acquiring and scaling founder-led businesses through a hands-on model that blends search fund discipline, fundless flexibility, and CMO-led execution.
Roger has advised over 100 global companies across B2B services, tech, healthcare, and marketing-driven industries.
Experience
Led the acquisition and scale-up of multiple $1M–$10M EBITDA businesses
Managed $15M+ in monthly ad spend across 3,000+ growth campaigns
100+ clients served globally as a Fractional CMO and strategic advisor
Built performance systems that deliver 5–12x ROI and cut ad waste by up to 50%
Regularly advises PE-backed portfolio companies on GTM, RevOps, and valuation growth.
He finished his MBA from the Ateneo de Manila University.
Practice Areas
1. Founder-Led Acquisitions
Roger sources, evaluates, and leads acquisitions of businesses with $1M–$10M EBITDA — working directly with founders seeking legacy-minded succession.
2. CMO-Led Post-Acquisition Growth
Post-close, he drives value creation through revenue operations, go-to-market systems, and brand strategy.
3. LP & Co-Investor Relations
Roger works closely with LPs and family offices to offer deal-by-deal transparency, search fund updates, and investor alignment across all transactions.
4. Exit-Ready Marketing Systems
For founders preparing to sell, he leads the implementation of scalable marketing and RevOps strategies to increase enterprise value pre-sale.
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No pressure. Just aligned goals, smart growth, and real execution.